It looks like my prediction was correct. Canon has set it’s headlights on the film industry, as they’ve just announced a whole new line of cinema cameras. The shinning star of the new line up is the C300. Details are sparse at the moment, but it appears to be have 4K sensor capable of 1080p output. We’ll write a follow up post once we learn more about this newly announced camera. One thing’s for sure:  Canon is looking to compete with RED, who have a very good reputation in terms of the quality of their equipment.

Built from the ground up for the serious filmmaker. Every detail, from sensor design to lens mount to I/O and codec is inspired by and created for the industry. We interviewed hundreds of people in the business to truly understand their wants and needs. They spoke; we listened. The result – the Canon Cinema EOS system.

Leveraging decades of Canon experience delivering imaging technology and services, Cinema EOS is more than the sum of its parts – camera body, lenses, service and support; it’s a definitive HD motion picture system, conceived as an extension of the cinematographer. And this is just the beginning. Expect many more announcements in the months to come – all part of Canon’s commitment to provide professionals with the tools and support they need to tell their stories. – Canon

Link: www.canoncinemaeos.com