You may recall a while back we showed the evolution of the Canon logo. Now it’s time to take a look at how the Kodak logo has changed over the years. Which one is your favourite? To be honest, I think I prefer the logos from the 70′s and 80′s.
- Early 1900′s. Kodak is the first company to integrate its name and look into a symbol.
- 1930′s. Focus moved to the Kodak name and the red and yellow “trade dress” color.
- 1960′s. The corner curl was introduced.
- 1970′s. The mark retained the red and yellow colors and the Kodak name, but a box and graphic “K” element were added.
- 1980′s. A more contemporary type font streamlined the Kodak name within the existing logo.
- Today. The box is gone, simplifying the logo. The rounded type font and distinctive “a” give the name a more contemporary look.