You may recall a while back we showed the evolution of the Canon logo. Now it’s time to take a look at how the Kodak logo has changed over the years. Which one is your favourite? To be honest, I think I prefer the logos from the 70′s and 80′s.

  • Early 1900′s.  Kodak is the first company to integrate its name and look into a symbol.
  • 1930′s.  Focus moved to the Kodak name and the red and yellow “trade dress” color.
  • 1960′s.  The corner curl was introduced.
  • 1970′s.  The mark retained the red and yellow colors and the Kodak name, but a box and graphic “K” element were added.
  • 1980′s.  A more contemporary type font streamlined the Kodak name within the existing logo.
  • Today.  The box is gone, simplifying the logo. The rounded type font and distinctive “a” give the name a more contemporary look.
[via PetaPixel]

 

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