It’s not the first time I’ve heard of technology that would allow photographers to re-focus a photograph in post production. However, with Lytro’s blog post on Tuesday, this technology is apparently a lot closer to making it to the market place then previously thought. While we have yet to see the camera in action, Lytro claims new possibilities with their light field camera; allowing you to refocus a photograph at any time (after it has been shot). It’s almost as if life has been breathed into the photograph.
I am thrilled to finally draw back the curtain and introduce our new light field camera company, one that will forever change how everyone takes and experiences pictures. Lytro’s company launch is truly the start of a picture revolution…
We have something special here. Our mission is to change photography forever, making conventional cameras a thing of the past. Humans have always had a fundamental need to share our stories visually, and from cave paintings to digital cameras we have been on a long search for ways to make a better picture. Light field cameras are the next big step in that picture revolution. - Ren Ng, Founder and CEO of Lytro