Lytro Light Field Camera – “Shoot Now, Focus Later”

It’s not the first time I’ve heard of technology that would allow photographers to re-focus a photograph in post production. However, with Lytro’s blog post on Tuesday, this technology is apparently a lot closer to making it to the market place then previously thought. While we have yet to see the camera in action, Lytro claims new possibilities with their  light field camera; allowing you to refocus a photograph at any time (after it has been shot). It’s almost as if life has been breathed into the photograph.

I am thrilled to finally draw back the curtain and introduce our new light field camera company, one that will forever change how everyone takes and experiences pictures. Lytro’s company launch is truly the start of a picture revolution…

We have something special here. Our mission is to change photography forever, making conventional cameras a thing of the past. Humans have always had a fundamental need to share our stories visually, and from cave paintings to digital cameras we have been on a long search for ways to make a better picture. Light field cameras are the next big step in that picture revolution. – Ren Ng, Founder and CEO of Lytro


[via Gizmodo]

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2 Responses to “Lytro Light Field Camera – “Shoot Now, Focus Later””

  1. […] may remember our post about the revolutionary Lytro Camera, that allows you to re-focus images after they have been taken. Fashion model Coco Rocha recently […]

  2. […] After months of speculation, Lytro finally revealed their new technology camera. As most of you know, this camera allows you to take a photograph, and change the focus afterwards. This is possible because instead of capturing a single plane of light, the camera captures the entire light field. I was a little surprised at how small it is, but it does the job none the less. While I don’t think this camera is going to be a “game changer”, it certainly is one of the most exciting things to happen to the world of photography in recent memory. The 8GB version, which holds 350 photographs, costs $399 and comes in Electric Blue or Graphite. The 16BG version, which holds 750 photographs, costs $499 and comes in Red Hot. Since you’ll capture the color, intensity, and direction of all the light, you can experience the first major light field capability – focusing after the fact. Focus and re-focus, anywhere in the picture. You can refocus your pictures at anytime, after the fact. […]