In a clever marketing campaign, Starbucks has released an Augmented Reality app for iPhone and Android which will allow you to interact with their products. When you point your cell phone’s video camera at specific Starbucks drinks and coffee bags, one of 5 characters will appear (an ice skater, a squirrel, a boy, a dog or a fox). The augmented reality feature is holiday themed and allows you to interact with the characters by tapping on the cell phone’s screen.
This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you’ll discover… – Starbucks