H&M Clothing Uses Virtual Models

If you shop online for H&M clothing, you will probably notice something different about the models in the photographs. Instead of using photographs of real women, they create virtual models on the computer. The company says they chose this route because it allows customers to focus on the product as opposed to the model. What do you think?

 

Should Retouched Photographs Be Labelled As So in Publications?

There is an interesting article in the NYTimes regarding photo manipulation. Hany Farid, a professor of computer science at Dartmouth is working on software that is able to detect when a photograph has been modified, then assign a number value (from 1 to 5) depending on how much that image has been edited. Not only would the world be a little wiser as to how much a photograph has been doctored, but models could also stipulate in their contracts what level of manipulation they are comfortable with. This seems to be an important issue to many people considering this is not the first time we have seen software designed to show us how much a photograph has been edited.

 

Everything You Need to Know About Fashion Photography

Melissa Rodwell has just put the finishing touches on a DVD that shows you everything you need to know about fashion photography. The 4 disc set covers topics such as preparation, clothes selection, lighting, and directing. It also focuses on the business of Fashion Photography, which is important if you are trying to get recognized in the industry. The set costs $299 and comes with two extras: a 20 page lighting diagram booklet, and a free 6 month online portfolio at viewbook.com. Orders begin shipping after December 1st, 2011.

 

Hacked Knitting Machine Creates Garments By Referencing Photographs

Knitting doesn’t get more precise than this. Andrew Salomone manipulated an electronic knitting machine to allow it to use photographs as reference. Not only can you save patterns in the machine for future use, but it automatically adjusts the needles and yarn as you knit. Check out that awesome Bill Cosby sweater he created.

 

Weekly Photo Links

We`re not able to post every story on our website, so every Sunday, we will list some interesting photography related links.

 

100 years of East London style in 100 seconds

To promote the opening of a new mall in Stratford City, Westfield created a video depicting 100 years of East London fashion in 100 seconds. What a great way to show the history of fashion and promote your stores at the same time.

 

Weekly Photo Links

We`re not able to post every story on our website, so every Sunday, we will list some interesting photography related links.

 

First Ever Lytro Fashion Shoot

You may remember our post about the revolutionary Lytro Camera, that allows you to re-focus images after they have been taken. Fashion model Coco Rocha recently had a photo shoot using the Lytro Camera. Watch the following video to see behind the scenes of the first Lytro fashion shoot. Follow the link below to see the final image, which you can re-focus with a single click of the mouse.

 

Photo Lingo Necklaces Show Your Brand Loyalty

Up until now, there has been no way to look at a photographer and know what kind of camera they use. Thankfully, with the help of Photo Lingo Necklaces, you will now know whether or not you should strike up a conversation with your fellow brand mate, or make a run for the hills. There are also necklaces for those people who feel passionately about jpg, and not using flash.

 

Shoes That Resemble Cameras

Here’s a great series by Rockie Nolan. She matched up pairs of shoes with cameras based on their style and/or personalities. What a great way to combine two passions at once.